The Olot-Girona-Lloret project consists of three unique local MICE tourism initiatives structured into a single project encompassing three municipalities.
This pioneering scheme in Catalonia is designed to boost the existing local tourism promotion initiatives in Olot, Girona and Lloret, namely and respectively:
- Meetings among Volcanoes
- Girona City Convention Bureau
- Lloret Convention Bureau
These promotion initiatives share the specific goal of optimising efforts and pooling their MICE tourism assets and resources.
The complementary nature and synergy of the initiatives have led to the creation of an innovative, cross-cutting, versatile and creative product that highlights the potential of the province as a MICE tourism destination.
Three different landscapes: mountains, city and sea, located just 35 minutes apart. And three specialised MICE segments: incentives, association meetings and corporate meetings. The project is the perfect combination of three areas, meeting the needs of professionals seeking quality, professionalism and uniqueness in a single click.
